Jewelry Branding and Packaging

Brand creation and packaging design:
ARRAY by K. Gjesdahl…………………earrings
BANDIT by K. Gjesdahl……………………rings
ROAM by K. Gjesdahl……………….necklaces

Key concepts:
– The top hole in the ring packaging is used for hanging on the display hook and is also a built-in ring sizer.  The “Try Me On” function allows customers to easily find the perfect fit.
– The hang tag for the necklace doubles as a travel case to keep the necklace untangled.
– Font creation for ARRAY, BANDIT, and ROAM

September/October 2015

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